Celebrity "Insider Trading"

Terrell Owens’ sock/sharpie thing on Monday Night Football got me thinking about this.

Suppose you are a major celebrity, a la Tiger Woods, Michael Jordan, Tom Cruise, whatever.

Can you load up on stock of a public company and then use or support their product with the intention of boosting the stock price? Is this in any way improper?

It seems similar to analysts who must disclose ownership of issuings which they are touting. Any thoughts?

Probably not. As long as Tiger isn’t plugging the stock on the basis of insider information, he’s perfectly free to endorse the company and tell everyone in the world to buy the stock.

Analysts are different, since they come under SEC rules.