It all comes down to inertia. Inertia is the property of mass that resists change in motion. To physicists, change im motion is called acceleration, and all acceleration is caused by a force. F=ma
The principle of inertia often stated as “A body at rest tends to remain at rest, a body in motion tends to remain in motion,” but that leaves out the important concept of uniform motion. In other words, the “tends to remain in motion” part only applies if the motion is in a straight line at an unchanging speed. If you understand the vector nature of the term, unchanging velocity covers both.
So, what about things that are going around in circles? They would tend to go in a straight line unless acted upon by a force. Consider the case of a weight on the end of a string, being whirled around your hand. You can feel the weight pulling against the string, and you have to pull back to keep the weight going in a circle, even if you aren’t trying to get it to go any faster. That’s because you are changing the uniform motion from a straight line into a non-uniform curve, which is an acceleration, which requires force.
The force the string exerts on the weight, since it is directed toward the center of rotation, is known as centripetal force. It is a true force that causes the curve in the weight’s motion.
The force the weight seems to exert on the string, which attempts to cause the weight to travel in a straight line, is called centrifugal force. It is not a true force, since it is just a result of the weight’s inertia. It doesn’t cause any change in the natural uniform motion, so it isn’t causing acceleration of any kind. Therefore, it doesn’t fit the definition of a force.
On the earth, the gravitational pull of the planet acts as a centripetal force, pulling all the objects on earth toward the center, and into a curved path around that center. The inertial centrifugal force counteracts this a little, with the result that you weigh less at the equator than at the poles.
If the rotation of the earth slowed by 50%, there would be less inertial counteraction of gravity, and everything would weigh a bit more. To reduce the action of gravity, it would have to spin faster, and even then the effect would drop off as you went north or south.