But it’s not just that it was something he liked. It’s something he believed in. There’s a difference between selling a product misleadingly and faking politics.
It feels more like if, say, you were for Chick-Fil-A’s anti-gay stance, and then, all of the sudden, the CEO announced that he was going to use all the money he earned to support same sex marriage.
Sure, on paper it’s just a change, but it feels more like a betrayal.
Not that I give a crap about change.org, as online petitions almost never work, and you ought to be doing something much more useful with your money if your goal is to support the cause in question.