I’ve just recently moved to Atlanta and have met a few people who work at the Coca-Cola company. One day after work, we started talking about the famous secret formula that is used to make Coke. According to most sources, the recipe is completely secret, known to only a handful of people and locked in a vault at the Suntrust bank in downtown Atlanta. When the Coke “syrup” factories make the product, the ingredients are allegedly label X, Y, Z or whatever, never naming the precise ingredients. It’s that secret.
Now, I just cannot believe that something like the recipe for Coke is that uncrackable. If you ask me, the whole secret formula concept is a brilliant marketing concept and only that. I believe that a concerted effort by a competitor to chemically break down the components, research Coke’s buying trends to see what they are buying (can’t be that secret given the amount of Coke that is produced), and commit to a trial and error process would result in the secret formula being revealed rather quickly.
My friend’s disagree, claiming that you could come close but never get it right - that the formula will be forever secret unless one of those few individuals (with access to the recipe) spills the beans. I respond by arguing that any difference would be so minute as to be rendered meaningless.
What do you think? Is the Coke formula really THAT secret?