Coors beer can question

Coors Light beer cans (and possible regular Coors) are about 1/3" taller and a little skinnier than other 12oz beer and soda/pop cans.

Why?

Wouldn’t this use a tiny bit more aluminum? And since they don’t conform to the standard size/shape, would it make manufacture/storing/shipping and selling just a little bit more difficult?

Does it just not matter and this is a marketing thing?

This might have an answer, or might not. So mods if you think it should be moved, please do.

Coca Cola uses the same skinny type here in Germany. AFAIK, they changed over to appear more modern and ride the success train of Red Bull (which also come in skinnier cans). l hate that format and refuse to buy Coke in this type of can.

12 oz sleek cans are in common usage, not just by Coors. Most of the brands use that packaging for some beer products. For example, I think all Michelob Ultra uses those cans.

Now even people with small hands cans “crush it like Quint”.

Huh. OK. Never seen a Michelob Ultra. And I didn’t think that Red Bulls where 12oz. So I guess it’s just marketing.

They’re probably just trying to look different from other brands. But isn’t that what the label is for?

I don’t drink Coors but if I did I would hate that can. Jolly Good soda also comes in a taller/skinnier can and they don’t fit in the metal rack we use in our refrigerator.

Those cans and Monster Drink cans always remind me of each other.

This doesn’t answer the OP’s question, but it’s an utterly riveting (to me) explanation of how an aluminum can is produced.

https://youtu.be/hUhisi2FBuw

There are really only a few can designs used by the major beverage makers. Some new ones are introduced periodically, but standardization is key so any new can design is going to be used by other breweries. The slim cans appear to be used mainly to signal heathier or trendier options; such as many of the seltzers, low carb beers, premium labels, etc.

Slightly off topic, I got sweet Yeti beer coozy for free because the original recipient only drinks coors light and it doesn’t fit in the coozy.

I think this is the key to the answer. Coors was the first beer to go to an aluminum can, and they developed their own process for it. The rest of the beer industry was not having it. They were fully invested in steel.
Coors first developed a 7 oz can but that had some lining (taste) issues, so they had to rethink their process. But, they had machinery gauged to specific dimensions. I believe they stuck with these original dimensions.

Kind of a subliminal thing. And they look different from others like I said.

And they suck. I like to use this metal rack for cans in my fridge and those taller cans don’t fit.