It’s not hard to understand why campaign finance reform appeals to people. And yet, I wonder if its supporters have thought through the implications of campaign finance reform.
To make my argument non-partisan, imagine two political wannabes:
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Jamaal Robinson is a leading community activist in Houston, Texas. He’s been a leader of voting registration drives, a campaigner for hate crimes legislation, a champion of Planned Parenthood, and an articulate voice for gun control. He’d like very much to run for the U.S. Senate seat currently occupied by Phil Gramm.
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Kevin Shaughnessy is a devout Catholic Bostonian, and an advocate for conservative, traditional family values. He wants to run for the U.S. Senate seat now held by John Kerrey.
Now, BOTH men would face enormous obstacles in running for the Senate, under the best of circumstances. Kerrey and Gramm are very popular in their states, and are probably shoe-ins to win against ANY opponent. Regardless, Robinson and Shaughnessy decide to take on the powerful incumbents.
Right off the bat, both challengers face a huge problem. NOBODY knows who they are, while EVERYBODY knows their opponents’ names. How, exactly, are Mr. Robinson or Mr. Shaughnessy to win name recognition (never mind votes)? The answer is simple: they HAVE to advertise heavily. That means they need a LOT of money. Where are they supposed to get it?
Well, Mr. Robinson’s best potential source of funding is… the major labor unions, of course! They hate Gramm, and would love to see him ousted. If they see ANY weakness in the Gramm camp, they’ll give Mr. Robinson funds, they’ll provide him with phone banks and volunteers, and they’ll start launching attack ads against Senator Gramm.
As for Mr. Shaughnessy, he’d turn to Christian groups and to leading businesses. If THEY saw any chance of unseating Senator Kerrey, they’d fund Mr. Shaughnessy and start running attack ads against the Senator.
Their chances STILL wouldn’t be good, but the money they’d get might give them some chance of competing.
Now, what if there were strict campaign finance laws out there? Well, then Mr. Robinson and Mr. Shaughnessy would have no way of buying the TV time they need to gain exposure. On primary day and Election Day, nobody will know who they are.
On the other hand, Senator Kerrey and Senator Gramm can use their positions to get on television ANY time they want to. And due to the franking privilege, they can mail out propaganda literature to their constituents any time they like, free of charge. So, how do you expect the outsider to compete?
Even without campaign finance reform, two developments have been notweworthy over the past few decades: there have been loads of mega-rich people running for office, spending their own money. And there have been loads of celebrities (Sonny Bono, football star Steve Largent, et al) running for office. Why? Because a non-celebrity would have to spend millions to achieve the name recognition Fred “Gopher” Grandy already had! If campaign finance reform takes effect, this trend will only get worse.
You’ll see MORE TV stars and billionaires in Congress.
Would that be an improvement? I remain unconvinced.