The DDOS is distributed. So, if you were in control of a botnet with 300,000 computers all across the world, good luck.
But, could they stop a botnet in its tracks? Yes, however, the underlying infrastructure of the internet is based on a “peering agreement” where everyone unilaterally accepts to connect to each other without impeding any traffic from the other. It’s already quite a tenuous situation as it is and now throw it in at an international scale. You could just shut down where the command and control servers connect to the internet, which they have done successfully, only to find out that after you did that they then decided to distribute the command and control servers! Which, they did!
So, to protect a public facing web page, like for a news agency or the like its very difficult. If the zombie machines are mostly localized to a geographic IP range, then yes, you could just block those. And, a lot of the time the IP’s are lumped together, but not all the time.
I guess maybe the carriers could be monitoring the traffic of their users and when there is an abnormal occurrence such as a specific web request being made for the same page at the same time from a large customer base, they could start blocking outgoing traffic. That would alleviate the peering issue and would become a customer service issue. But, then, its a customer service issue with hundreds, maybe thousands, maybe more people wanting to know why their internet was turned off!
However, another twist would be what about legitimate requests? Jeremy Clarkson was fired from Top Gear. Everyone is hitting up Jalopnik and other sites to read up on this and post directly to the pages, post via linked FaceBook accounts, etc. ALl this requires back-and-forth communications and server and network resources just to read and post a message. These are all legitimate users doing nothing malicious and those web sites are essentially being DDOS’d right now by the activity.
Two more examples:
Michael Jackson’s funeral procession hit record breaking levels of internet usage due to everyone streaming the live feed.
Barack Obama and his inauguration ceremony was a real close second, and the same thing happened.
Both are groups of legitimate users doing nothing malicious, swamping networks.