Graphic artist of over 20 years here. PDF or Portable Document Format was designed using a language called Postscript. Postscript uses textual and mathematical formulas (code) to “tell” the screen or your printer (actually created for digital pre-press printing) what to show or do with the PDF. The Postscript method of file creation enables fully scalable images and fonts. They can be re-sized either proportionally: X and Y “stretched” the same amount. Or disproportionately: one side stretched more than the other. They can also be made to print to a printing device’s highest resolution.
The other method of rendering an image is called a bitmap. A bitmap image is a bunch of dots, like the name sounds. The dots can be black and white, gray, or a combination of Red, Green, and Blue (RGB) or Cyan, Magenta, Yellow, and Black (CMYK). RGB is generally used for monitors or projectors and CMYK is used for printing. But unlike Postscript, the dots are just, well, dots and they take up the space they take up and stretching or shrinking them disproportionately makes them look stretched or squashed.
Now again in layman’s terms: A scanned image is a bitmap. The higher the resolution, the more dots and the bigger the file size. Those dots take up visual and virtual space.
A PDF is a Postcript image and it is made of instruction code (Words not dots). Words take up about the same amount of space no matter what the resolution. What folks don’t realize is that there are more than one flavor of PDF. The larger file size comes from MORE words. These words don’t just say stuff like use these colors or this font - they say stuff like here’s a bit where you enable you to open this PDF and edit it using other Postscript software like Adobe Illustrator. Or words like - we know you want to use this file on a four color press for offset printing so we are going to add lots of instructions on how to use it there as well along with lots of details about resolution, screen angle, blah blah blah. This is not the kind of file you need. You aren’t going to edit it in Acrobat Pro or Illustrator or Photoshop. You might want to print it on your office printer, not a huge 4 color web press.
You need the smallest file size flavor. The simple “snapshot” of the pages. Unfortunately if you have the huge HiRes print, lots of code, super detailed, more than you’ll ever use version, you need a program like Adobe Acrobat Pro to cut through all of the unneeded words and keep just the ones that say - make me a small manageable that I can email or pop on my website. No amount of free file shuffling, page adding, and rotating kind of PDF software can reduce the file size of a HiRes PDF to more manageable file size. That’s the bad news.
The good news is that there are places that have the expensive Pros software and will do file conversions for you at a reasonable price. I don’t know exactly where they are because I have my own $900 copy of Adobe Acrobat Pro for Mac and PC, nanny boo boo. But I’m willing to bet places like Kinko’s, Office Depot, Staples and even some local graphics shops (Google - graphic art or digital printing) can take your files, open them and save them down to a manageable size for a very reasonable price (certainly less than $900 I got stuck with). They can even save them as GIF or JPG which are the preferred file formats for the web.
But wait there’s more: There are programs like MS Word for Mac or Windows and Open Office for Mac or your Linux system that can save files directly to PDF. You can even set the quality of the PDF file. Tip: The higher the quality, the larger the file size. Go for 60% and see how it looks and what size file it creates. Fudge up or down until you find the right balance. So, if your client created these documents in an MS Office (widely used) program like Word or Excel, you can open them in MS Office or Oracle Open Office and save them as the PDF you want. OR have the client save them as a smaller file size PDF.
Hope this helps and wasn’t too boring. My employees will confirm I can be a sedative sometimes. 