Cracker Barrel changes logo and stock declines

Maybe not so much if you were in it for the dividend. But with the dividend being reduced by a good amount in just the last year, and a dim outlook on growth, yeah, I wouldn’t be holding it.

https://investor.crackerbarrel.com/stock-information/dividends-splits

Apparently the backlash was so bad that, not only did they not go through with the logo change, they’ve now announced that all their remodels are on hold.

The price was $54 when I posted this, it’s down to $50 now. CEO firing in five…four….

We’ll have to keep an eye on those sneaky execs. If they start emphasizing crudités and tiny portions it’s gonna get ugly all over again.

Now where the hell else should a competent restaurant manager put their emphasis?

I can hear Mike Royko’s pal Sam Sianis spinning in his grave.

“Not only are buffets gonna come back, they’re gonna come back with this weird, own-the-libs vengeance. Every one of them’s gonna have an agenda. “Come on down to Captain Covid’s Alpha Males Only buffet!” “You the kind of left-wing soy boy that needs a sneeze guard over your clam chowder, or are you able to fuck your wife?” “Then come on down to Captain Covid’s…” “You show us proof you ain’t been vaccinated, you get a free platter of room-temperature scallops.”

Patton Oswalt - 2022

Since they are unable to modernize, I suppose they may as well allow smoking in the restaurants.

Were that legal, I expect a hefty fraction of the customer base would be totally in favor.

Make room for the cuspidors.

I’d never eaten in a CB, and politically and culturally and gustatorially I was unlikely to. But a good friend told us that they have the best pancakes ever, and we were on the road and looking for breakfast….

The friend was right. My wife had pancakes and eggs and both were perfect. I had biscuits and gravy—I was surprised that they were served deconstructed but once I assembled them correctly they were quite good.

…$49 today….

That’s a win, it means the biscuits weren’t soggy.

Absolutely correct. And you can butter them before adding the gravy.

Not Jacmannii’s quote, but a quote from Fox Business from his post.

5-10 years from now: “Cracker Barrel pledges no changes to its 300 locations as younger consumers continue to abandon the chain.”

15 years from now: “Iconic American restaurant Cracker Barrel announces Chapter 11 filing, closing most of their remaining 100 locations.”

They’re circling the drain….

Maybe they could rename it MAGA Barrel and change the old guy on the logo to trump, & change the yellow background of the logo to blood red.

Leave everything else as-is then watch sales skyrocket at 80% of their stores & crater at the other 20%.

I’d like to like CB, I would.

But fuck em for their politics and waffling (but not their waffles). Meanwhile I’ll be over here mourning the loss of Kenny Rogers Roasters, Boston Market, Woolworth’s counter, Big Boy, Fosters Freeze (outside of CA), El Pollo Asado…

I was suspecting there was a twist on this, as one would expect in a M. Night Shyamalan movie:

Looks as if there was a lot of AI Astroturfing on this one.

…$45.50 today…

We’ll never be able to trust “social media reaction” again. (if we ever did….)

Even beyond culture war and political nonsense, I often wonder if the outrage I see online is reflected to any meaningful degree in the real world. Especially when it comes to stupid things like the Cracker Barrel logo.