There’s a new ad campaign (new to me at least) that says, “Water your body” and advertises Crystal Lite as having 20% more water. AFAICT that means you mix in approximately 20% less Crystal Lite – it’s basically sugar free Kool Aid.
It’s brilliant! This is on a par with adding ‘Repeat’ to shampoo bottles.
I do like the TV ads. It’s a series of very good looking women getting splashed by water.
I’ll bet they raised the price too!