It’s very common, when calling customer service, for the automated process to ask you to remain on the line after the call for a survey on how satisfied you were with the customer service. I almost never accept this. Besides for the fact that I generally feel like I’ve wasted enough time clicking through the automated process to get a person (plus waiting on hold) I’m also unsure of what these surveys are measuring.
Suppose the person was very professional and curteous but informed me that due to the idiotic process that the company uses, they can’t help me with what I consider a very reasonable request. Am I satisfied or not? Well, I’m happy that this person was efficient and polite, and I certainly don’t want company processes which are completely beyond their control to reflect negatively on them, but I’m not at all happy with the way my issue was “resolved”. So which one is being measured?
Similarly, suppose the customer service rep assures me that they can and will resolve my issue and not to worry about it, it’s all being taken care of, but due to my extensive experience with this company I have substantial reason to doubt that this will actually happen. Was my issue “resolved”? Well, if they do what the rep says they will do, then yes, but if it’s like the last 3 times they told me they would take care of it and didn’t follow through, then no. So who knows?