Be kind; first pitting.
Dear local NPR affiliate, it’s great that you’re in the middle of your membership drive. I would contribute if I had any money. I generally like your station, although the classical music is a bit much.
However, let’s discuss how you go about getting contributions. There’s the guilt-trip; we can’t continue providing you quality programming without your support, because we are member-supported. That seems to work fairly well. But then you try to sweeten the deal. For instance, according to your membership page:
Program-related thank you gifts. Lord only knows what those are. Let’s try to guess:
The mug. I don’t want your coffee mug; it probably sucks. It probably chips easier. The text probably wears off after one washing. It probably has a dead mosquito sitting under the plastic wrapping. No thanks.
The bumper sticker. Eh, no.
The ever-present tote bag. The Simpsons mocked this one to death five years ago, but you keep running it out.
In summary, here’s an idea: Forget the crappy gifts, and save the money. That’s one less contribution you’d need.
Oh, and one more thing. Stating on the air:
is not the most effective way of guilting me into contributing. It tells me there are plenty of other donors out there, so why should I take the initiative?
IOW, get a clue . . .