One thing I’d like to add is I’m not keen about talking about “Emmanuel/Schumer” as if they’re joined at the hip. Rahm chaired the DCCC, which was in charge of House races, and Chucky chaired the DSCC, whose goal was to win Senate races.
The House and Senate contests are extremely different as battlefields. Each year, there are 435 House seats theoretically up for grabs, but only 33 or 34 Senate seats.
There were at most eight or nine possible Dem Senate pickups this year: the six they actually won, plus TN and AZ, and NV as the ‘or nine’ there, but NV’s a stretch.
Meanwhile, there were on the order of 70 possible Dem House pickups. At least at places like DailyKos and MyDD, part and parcel of the 50-state strategy was to stretch the playing field, to field viable candidates in as many districts as possible, and contest as many GOP-held seats as could possibly be contested.
Obviously, the difference between a ‘concentrate on a handful of key races’ and ‘stretch the playing field’ is much greater in the House than in the Senate. In the Senate, the differences between the blogosphere approach and Schumer’s came down to a few mostly small differences: Kos et al. preferred Tester over Morrison in the MT primary, Lamont over Lieberman in CT, and weren’t nearly as crazy about Ford in TN, regarding him as a DLC guy. But in terms of when and how to widen the playing field, there wasn’t a whole lot of room between the two. For instance, both the DSCC and the blogosphere preferred Webb over Harris in the primary, but neither really did much to futher his campaign against Allen until the ‘macaca’ moment brought Virginia into play.
But on the House side, the difference was vast. From early in the year, Kos was using his blog to push dozens of second- and third-tier House candidates, and to drum up contributions for them through ActBlue (as were MyDD, Atrios, Firedoglake, etc.), while Rahm was broadening the reach of the DCCC’s help much more slowly. By the time Rahm gave a candidate (outside of his top 15-20 picks) money, I’d heard about that candidate for months via Kos, MyDD, and FDL, knew how good their chances for winning were, and had often contributed to their campaigns months earlier.
I think the blogosphere approach turned out to be justified. Candidates like Carol Shea-Porter won without much help from the DCCC, and candidacies that the DCCC poured millions of dollars into, to counteract the similar amounts the NRCC was dumping in, like Darcy Burner in Washington, or Tammy Duckworth in Illinois, wound up losing. I’m still of the conviction that the Dems could have won more seats if they’d pulled a couple million each away from those two races, and spent a couple hundred thousand each instead on races that were our 40th through 60th or 70th-best prospects - races where that much money would likely have had a bigger impact.
I think widening the playing field will almost always be the best approach, unless you’re just plain losing the electorate. (In which case it’s desperation to expect campaign tactics to bail you out.) It keeps the other party having to play defense in a lot more places, and gives them fewer resources to go after seats you hold. And it gets your message out in places that it needs to reach, which is something that the ‘concentrate on a few swing states’ approach doesn’t do. And in the case of the Dems, the GOP will always have more money to play with: the corporate world is much more their constituency than it is part of the Dems’. The Dems will fare better if the GOP has to spend money in a whole bunch of places, rather than being able to concentrate their fire on a handful of races where they’ll be able to win by spending endless money on negative attacks.
Maybe Rahm will gradually come around to this approach. And it certainly is the best approach in a ‘wave’ year such as 2006 turned out to be. But IMHO, it’s still the best approach, year in and year out. And besides, we didn’t know it might be that sort of year until the end of September; you often never know how things are really likely to break until late in the game. You’ve got to have an approach that takes advantage of your strengths, and doesn’t play to the strength of the other side. In a people-v.-money environment, going wide is the best approach for the ‘people’ side.