Did people realise how shit Cliff Richard films were when first released?

I saw a bit of “The Young Ones” this morning; it starts with a whole load of people leaving work and college on a Friday afternoon saying “See you at the dance” to each other. The excitement builds and builds, and you’re thinking they must be going to some great club or ball-room. However when they all arrive at the dance, it’s held in some dingy hut with a sign saying “Simpkins’ Youth Club”; apparently without an alcohol license. Now the people going may have been technically teenagers, but as I say they were living in London attending college, working in offices, even working on a building site. You’re telling me they’re going to spend a Friday night in some church hall?

I know the film was probably aimed at young teenagers, but that’s not an excuse for being shit or so unrealistic. And this was made a few years after the teen-rebel type films of the 1950s and the British new-wave films such as “Friday Night Saturday Morning”.

So, did people realise at that time how crap and stupid all this was? Did anybody at that time derive ironic enjoyment of shit things like we do now?

In the 1950s, did people who went to Elvis Presley’s movies know how awful they were?

In the 1960s, did British kids who loved the Thunderbirds know how silly the show was?

Did kids who bought Spice Girls CDs a few years ago know how bad they were?

Did kids who went to see “XXX” last year know how stupid it was?

With rare exceptions, no. Young people ALWAYS embrace movies or popular music that they’ll eventually look back on with amusement (if not horror). Do YOU still like all the same songs, movies, and TV shows you liked 10 years ago? If not, did you know how bad those things were?

“Have you decided to apologize for what you said about Cliff Richard?”

Does Cliff Richard realise how ridiculous he looked in that leather outfit he wore for Power To All Our Friends, or the velvet suit at the Eurovision Song Contest, 1968? Actually, he just might.

To get a difinitive answer for the OP, I suspect you’re going to need a reply from someone who saw the film in the cinema in 1961 and is prepared to admit it. Good luck.

Actually, I was wondering that as well. It’s just that Cliff Richard films have an icky wholesomeness that I can’t believe ever appealed to people with any taste whatsoever. Compare them with “Hard Day’s Night”; did people really think that Cliff was cool in a way that compares with the Beatles?

**

But I’m not sure whether Cliff Richard films were aimed solely at pre-teens. And the Spice Girls’ film does have some witty bits.

Well, I was 22, so on the whole, yes. But what I’m trying to get at is, as I say above, the question of whether Cliff Richard was regarded as cool after making these films by anybody other than young teenagers in the context of popular films at the time. And yes, I was hoping for an answer from someone who was around at the time.

I’m sure you’ll find plenty who can still recognise and enjoy Cliff’s films for what they were intended to be; low budget, fun, teen-flicks with a few musical numbers. No-one expected great plots or art.

The fact that they’re still getting showed I think kind of proves how successful they were at reaching their intended market. Cliff was cool. Maybe not everyone’s idea of cool, but to enough people to make him very successful.

“Ironic enjoyment” of old films only works when you’re under 25 and like to imagine that your generation is sooooo much smarter than everyone that went before. Like, heh, heh, it’s a bad film but they didn’t realize it at the time!!!

>“Ironic enjoyment” of old films only works when you’re under 25…

Beg to differ. Me fellow droogs and me are pushing fifty and we can sneer and laugh at the same time (and even throw MST3K witticisms) at any old film, but ESPECIALLY those we thought were cool at the time.

My point was that there already were popular films at the time which made Cliff’s films look ridiculous. I’m judging them in their own context, not ours.

One of the reasons that I’m interested is that I’m wondering when Cliff began to be perceived as creepy, whether people realised something was up before he started appearing on a platform with Mary Whitehouse.

Back in the early 60’s no-one had colour tv, in fact a lot of folk had no tv at all, and we were all stuck with valve driven am radios.

Add to that there was very little youth music outlet at all, radio Luxemburg was not on the air at the time, nor Radio Caroline so all teens had was the BBC Light Service, and the good old ‘Beeb’ was not called ‘Auntie’ for nothing.

The only outlet for teen culture was one hour per day of ‘the pops’ for the vast majority of teens, and many of those pop songs were croony ballads by Perry Como, Slim Whitman and the like, you certainly heard very little rock’n’roll.

The only other places you could go to take part in teen culture were the very few coffee bars, lots in London but few elswhere, the local greasy spoon cafe with its jukebox, or the local Palais de Danse.

At the time places that had R&B jukeboxes were of pretty low repute, I don’t even remember any pubs having them, pubs were full of old men drinking mild beer except on Thursday and Friday when they switched to bitter beer and spent all their weeks pay.

Remembering how it was then, all I can say is that it was quiet, everything closed after 4pm Saturday in main cities (local shops closed even earlier) and stayed like that until Monday, there was nothing on the tv during that time except black and white weepies, and ‘Sunday’ appropriate stuff.

The cultural atmosphere for most Britons was absolutely stifling, about the only thing you could do was go to the pictures, and since it was also in colour it was like what a trip to Disneyland is to a seven year old.

Teenagers as a demographic had hardly been invented, there was no targeted marketing, fashionalbe clothes amounted to maybe sports jackets, or if you were an out and out rebel you wore Drapes, but that put you at the extreme edge of society, or you could wear leather jackets.

For any teen being allowed to see something that the board of censors deemed fit for you and actually had teenagers in it as central charactors was completely revolutionary.
Authorities were very wary of ‘youth’ media output following the reaction to a film called ‘The Blackboard Jungle’ when there had been a small amount of vandalism in cinemas, the film nowadays is extremely tame.

‘Summer Holiday’ should be placed in a context of a pretty authoritarian and nannying nation state, the plot was completely unimportant it was an incredibly rare experience for most kds at the time, a film made and aimed solely at them, and it made them realise that you didn’t just leave school at 14 and start work without anything in between.

It gave teens something to be interested in that everyone else was not, it gave them an exclusive identity.

Ok so there were many steps along the way to a more liberal society but this was one that just about every youth of the day was exposed to, so it was a common experience.