Did the popular image of Santa Claus originate in a Coca-Cola ad campaign?

[sub]Damn[/sub]
Er, he grew. Yes, that’s it. He shrinks everything down while he travels, so he can fit all the presents in. Then when he gets out of the sleigh he grows to . . . normal . . . human . . . size . . . . . .

Aw, crap.

If I may digress (a much more civilized word than hijack, don’t you think?) …

Where did the reindeer come from? More specifically, where do their names derive from? Any reference to the whole roll call before Moore? And most importantly, Vixen? Was Santa a little kinky?