As I mentioned in START’s thread on television commercials, I own a lot of TV shows on DVD. I love watching TV this way, and I’ll never go back to the other way of watching them. But it’s recently made me wonder. Is there any chance of success of a show being successful if it’s never on TV to begin with? For example, Firefly is considered an amazing DVD success, so much so that it greenlit a movie. This is despite its utter failure on television (not the show’s fault).
What if Whedon and company were to continue Firefly, but the episodes went directly to DVD? Every 6-12 months, a new “season” is released, containing the same number of episodes, more-or-less, as traditional television. Would this stand a chance of being profitable? Would the show be able to maintain the kind of visibility it would need to survive?