The Times article was more direct about it being the most watched on DTV, but this should be good enough. Makes sense to me - when my kids were little it was the most watched network in our house.
Sounds like great compensation for those customers already getting a package including those channels.
Much as I don’t like Comcast, at least we’ve never lost any stations over this sort of nonsense. Any time there’s been a dispute it’s wound up getting resolved before the plug got pulled.
I have to say, when watching Talking Dead last week, I found it a bit assholish the way every commercial for Breaking Bad or Walking Dead had some tag line “Available on cable and satellite. NOT AVAILABLE ON DISH”. Uh, Dish people aren’t even seeing your little temper tantrum, I already have cable am I supposed to go “YAY ME!” or something? Idiots.
You probably would end up worse off for doing this, as an a la carte pricing system would have to charge exorbitant rates for each channel. People always look at it in terms of how much they’re paying and how many channels they’re getting, and thinking “I’d only keep 5% of the channels I get now, so my bill would only be 5% of what I’m currently paying!” In reality, you’d end up with 5% of the channels you have now while paying the same amount or more as you already do. Heck, CBS would probably cost $10 a month all by itself.
Viacom has plenty of viewers without DirecTV.
You greatly underestimate Viacom’s popularity. Both Comedy Central and MTV are firmly entrenched in the cultural zeitgeist. I doubt many of us here watch Jersey Shore, Teen Mom, or Keeping Up With The Kardashians, but how many of us have never heard of them?
Get a Roku and pay 8 bucks a month for Hulu Plus. I’m not on any cable or satellite teat and I’m current on Tosh.0 and Teen Wolf. Haven’t paid over 16 bucks for T.V. in over a year. ($8 for Netflix and $8 for Hulu plus)
Thinking in-depth about the business dynamics of this, I just realized how little I know about the particulars.
So all these Viacom channels air commercials, but how is that advertising revenue distributed? Does Viacom get it all? DirecTV? The way I suspect it works is that Viacom sells their own advertising for x% of the commercials, and DirecTV sells advertising for the remaining % of the commercials. If so, what’s the split?
But on top of the advertising revenue, Viacom also charges DirecTV for the privilege of distributing their content/advertising. (Nice arrangement!) And of course, we viewers pay DirecTV for the privilege of watching the content while being solicited by both(?) company’s advertisements.
So, what parts of that did I get wrong, and what parts are right?
I was arguing against the idea that Comedy Central and MTV have become irrelevant. I have no opinion on the viability of switching to the internet for all your tv.
Though one thing I do remember a buddy saying a while ago, maybe early 2000s. We were talking about the cablevision bundle of cable, internet and phone all in one and my buddy was reluctant, saying “And now I have to send a car payment to the cable company?” I love that comparison.
They reconciled. Comedy Central is back! (I couldn’t care less about any of the other channels…)
One cool result of this is that the agreement included streaming of Viacom’s content via the *DirecTV Everywhere *platform, which means you can watch Viacom shows on your PC, tablet, and smartphone.
“Financial terms of the agreement were not disclosed.” So they can both claim a win. :rolleyes: