First of all, you get registered to ISO 9001. Not ISO 9000. And demand is still growing, though certainly not the way it did in the 90s. It’s certainly true that very large companies still ask for it, like auto manufacturers, defense contractors, utilities, and the like. It helps get government contracts, too.
You have terrible auditors, and should fire them and get a new registrar.
If your auditors don’t care about the quality of the product they’re either illiterate or dishonest. By definition, an ISO 9001-compliant quality system is supposed to ensure the product meets customer requirements. Customer needs must be met and customer satisfaction enchaced, or you are not meeting the standard (Element 5.2). Top management, in fact, has to be involved; some things cannot be fobbed off on underlings. If you’re pumping out crap, the system isn’t working, unless you’re a manure distributor. If you think the standard’s all about tracking material in and out, you’re missing the point (or, again, have awful auditors.) No offense, but that’s, like, a miniscule part of the standard, and none of the REALLY important parts.
It is, quite unfortunately, the case that a lot of very poor systems have been implemented out there, in many cases due to dishonest and inept consultants who’re looking to empty the company’s pockets and whose understanding of quality management is stuck in about 1991. (Nava’s example of companies reviewing their suppliers by sending them questionnaires is a classic example. Questionnaires are almost always completely worthless as a supplier review tool and are not required by the standard.) If ISO 9001 isn’t helping your company you aren’t doing it right and your auditor’s a shithead for not telling you so.
I guarantee one day with me and I’d find ways to save you time, money and make you start to think it was actually worth it. Fortunately, the industry’s grown up a bit, and we’re beginning to weed out the bad ones.
I wonder, to be honest, if the explosive growth in demand in the 1990s wasn’t part of the problem with bad systems, consultants, and auditors. Too many people who didn’t really get the point were brought into the industry. Too many consultants got away with producing cookie-cutter manuals.
QS-9000 is a dead standard. It was superseded by TS 16949 a couple of years ago.