Two anecdotes here.
In our family room, we have two large, built-in bookshelves. One shelf is full of the videos, toys, and games used by our kids (and now our grandkids). The other shelf had books and videos for the grown-ups. When we remodeled, my wife packed the materials into a set of boxes, one labeled “Videos”, and the other “Adult Videos”.
We laughed about it, but since the boxes were in our basement, it didn’t matter.
We finished the remodeling and stored the boxes. This summer, my wife and daughters put on a big garage sale. Imagine my horror when I came home to find two large boxes in the driveway, prominently labeled, “Adult Videos”. I expressed my dismay and my wife said she would cover them up the next day.
I came home that night to see that all she had done was to draw a line through the words. I am really glad she didn’t put “Kid Videos” on the other boxes.
Also, several years ago, I worked for a Christian fundraising organization. This group was responsible for raising money to support the distribution of a Christian film. The film was available in different versions, one for children, and one for adults.
We were using Microsoft Outlook for our email, and did not have an effective spam filter, since our email provider did not really have a good filter. The best I could do was turn on Outlook’s display options to mark messages in color based on rules. Outlook had some rule that colored items in red if the messages contained words in their Naughty list, so I turned on that feature for my colleagues.
Imagine our chagrin when most of our email was highlighted in red because nearly every email included the phrase “Adult Movies”.
It was at that time that we realized this was probably why a lot of our email was not getting through when we sent it. When I left, they were still trying to figure out a good way to say “movies for adults” without getting caught in other people’s spam filters.