It has to be the right kind of book/episode/movie.
There are some movies and books that I LOVED but when I try to re-watch or re-read, i get bored and “meh” and go do something else.
Books can generally be re-read indefinitely if I like them, and if I REALLY like them and have read them too many times, I’ll set out to memorize passages from them. That’s more for fantasy-type books with long poems in them somewhere, but if there’s a good monologue in it, I’ll memorize that too.
Others, I liked but didn’t adore and can watch over and over and over again.
I’ve seen Wizard of OZ probably eighty times by now. I’ve seen Lilo and Stitch so many times I can practically play it back in my head scene by scene. but I get bored halfway through Roman Holiday, West Side Story, and In America, and those are three of my favorites.
One thing I’ve noticed the second or third time around is that sometimes take on an oddly sripted quality. It’s hard to explain. Obviously a lot of it is scripted anyway, but the second time I hear it, it sounds like they’re reciting something. That, and stuff that I thought was really funny often isn’t quite as funny. It’s not as bad if I wait a while between viewings, but like if I watch something myself and then watch it later with my sister, it’s like sitting backstage listening to a show I’ve been rehearsing for six weeks.
Going to the movies, though, or a stage perfomance, is an event. I’ll go see the same movie more than once if a friend or sister needs someone to see it with. I also have no objection to seeing something like Beauty and the Beast or Wizard of Oz, which I’ve seen a zillion times, in a movie theater.