Does Google really strip the plural?

Factual Questions
1

IIRC, Google strips the plural, e. g., moderators is the same as moderator.

But 'tis not true.
The search terms “jukebox” yields different results from “jukeboxes”.

So, my question is:

How can I write my web site to equate the words jukebox and jukeboxes?

2

Try “jukebox” | “jukeboxes”

The | symbol means OR in Googlese.

It doesn’t strictly equate. “jukebox” get 42,500,000 and “jukebox” | “jukeboxes” gets 45,000,000. But it thoroughly searches both.

3

Incidentally, you can force Google not to strip the plural by using a + sign right in front of the word.

So searching for +capybaras will not find pages that only contain “capybara”.

4

Other posters are talking about writing queries. Are you talking about that, or about revising the text of your Web page for better Search Engine Optimization?