That is certainly a curious experience. On the one hand were told that AI and Big Data are tirelessly working their magic to give us targeted ads. And we have all experienced that uncanny scenario where our mom randomly thinks about toasters while she’s taking her morning shower and than everyone in the family suddenly gets bombarded with ads for toasters. But then, on the other hand the ads one gets are just out of left field (yes, I know by typing this post I will now get ads for showers, toasters, and baseball).