Groman … I bet the SMS she’s referring to is Short Message Service, i.e. cellphone text messaging, not Microsoft Systems Management Server.
Any place that can send outgoing email can send SMS.
For example, in the US you send an email to 1234567890@sprintpcs.com to cause that message to be transmuted to an SMS and appear on the Sprint phone whose number is (123) 456-7890. I beleive it’s 1234567890@att.net for AT&T & 1234567890@verizon.net for Verizon subscribers. The point being, it doesn’t require anything special at the sending end; the cellphone people handle all the tricky part of getting the data to the cell phone.
Back to the OP, my question would be how much does Egypt really have a call center industry. And if it does, what (human) languages does it support?
Using SMS as a business tool makes a lot of sense. Involving a call center makes no sense at all. If my business needs to contact my truck driver Abdul, I can either send him an email that appears on his phone as an SMS, or I can call or message the call center, which in turn will send the email on my behalf. Now why would that make any sense?
Perhaps if businesses with field forces in your part of the world can’t get effective high speed internet connections, they’d have to effectively rent it from the call center people by telephoning them & having them enter the email. Still, that seems really inefficient, even by the difficult standards of the Third World.
I could also see subcontracting the whole shebang, where I send the daily work schedule to the call center every morning and they are responsible for contacting the workers to give them their assignments, and the workers call the center back when done to get their next job.
Bottom line: not knowing the larger context of your paragraph fragment, it sorta sounds like meaningless marketing puffery to me. Not strictly false, just irrelevant and ultimately uninformative.
“Thanks to it’s sunny climate, Egypt is perfect for making raisins” Well, yes, but do they grow grapes anywhere within a thousand miles, or does any country nearby import raisins? And does Egypt’s extra sunniness versus say, England, make for better raisins, or merely burned up dessicated leathery ones?