Really, I don’t want to come across as having a stick up my ass about this. Luckily, there aren’t many music videos associated with the rock I love best (50s-60s-early 70s), so it’s not an issue with me.
I agree that we lack something today without the associated visuals of album cover art (and I emphasize album, as in LP…a different experience in itself from the microscopic print necessary in a CD cover or book!). But that’s quite different from a video that plays simultaneously as the music of an individual song is heard. That’s a much more direct and immediate (not to mention impossible to dislodge once you’ve seen it) association with song and visual that goes way beyond album cover art.
I think the other factor here, when it came to videos and MTV, was repetition. If you watched MTV and a song came on, there was that same video playing with it again. The Beatles did videos (and, it must be said, very cool ones) for “Penny Lane” and “Strawberry Fields Forever.” The difference, though, is that we saw them ONCE on network TV in 1967 – and then didn’t see them again for years and years. So even though I’ve seen the “SFF” video a few times subsequently, it still doesn’t come to mind when I hear the song.
Generally, I would agree with you that “interdisciplinary collaboration between artists” is a good thing and can lead to some very affecting art if done judiciously. I’m just a bit proprietary, I guess, when it comes to music. There’s a very long tradition of letting music stand on its own – most classical concerts, after all, don’t seem to need videos or live shows to spice them up, nor do jazz performances. And that’s my (admittedly minority) preference as well.