From the Ad Slogan Hall of Fame:
"Finger lickin’ good." KFC
I used to work for one of their suppliers and I know about what is in the seasoning. I don’t know what their understanding of the word good is.
"All the news that’s fit to print." The New York Times
Have they kept this since Jayson Blair left?
"Because I’m worth it." L’Oréal
I find a cosmetics company talking about someone’s worth in any but a financial sense pretty appalling.
“Where do you want to go today?” Microsoft
Aside from the fact that it’s crap software; it’s still just software. How many Windows using shut ins never go anywhere because of it?
“It’s everywhere you want to be.” Visa
… so long as you’re in an English speaking country. Way less valuable in Germany or Japan where cash is still King. Or perhaps König or Emperor.
"Fly the friendly skies." United Airlines
I never associated flying with a friendly environment and less so now.
"Be all you can be." US Army
… so long as your niche isn’t colour consultant, aromatherapist or Post-Modernist intellectual. It’s a good thing though since these twits would be a great focus for the next War on Something.