“What this stuff?”
“Some new cereal. 'Sposta be good for you.”
“You gonna try it?”
“I’m not gonna try it - you try it!”
“Let’s get Mikey.”
“Yeah -he won’t eat it. He hates everything.”
“He likes it! Hey, Mikey!”
Now having Mikey not eat it - I’m not sure what that would prove. He doesn’t like good stuff, so not eating Life would prove nothing about the taste of the cereal.
I guess I’m questioning the scientic method used by 8 year olds. And have been since the commmercial was new.
(In the intertests of full disclosure, I have been eating Life for breakfast since the 70s.)
I remembering this often, with a silly grin on my face. Didn’t it sometimes run during the weekly Gillette Boxing matches?
Fun Factoid: Dr. Ross was a real person, a Spokane veterinarian.
If station idents count, then it’s probably footage of a grain elevator set to the five-second jingle, “CKOS is lookin’ good on you!” I bet @Northern_Piper knows what I’m talking about.
If station idents don’t count, then it’s the “I can’t get over Ovaltine!” commercial, whose lyrics and melody I can sing perfectly to the present day.
There are some even earlier commercials I remember, but probably not in their entirety.
I was thinking of this one on the bus this morning
*Once there was a boy who was an engineer.
Choo Choo Charlie was his name we hear.
He had an engine and he sure had fun.
He had Good and Plenty candy to make his train run
Charlie says, “Love my Good and Plenty.”
Charlie says, “Really rings a bell.”
Charlie says, “Love my Good and Plenty, don’t know any other candy that I love so well.”*
Love so well? Charlie probably spent a lot of time correcting other people’s grammar.
There’s an otter-ly fantastic place
Waiting for you in Otter Space
So come with us in our otter-mobile
There’s an otter-matic shift on the steering wheel
And you can fly…
Otter Pops, Otter Pops
You get 'em at the grocery store
It was. Girls at my elementary school had a hand clap game that was done to an extended version of the Oreo commercial. That was forty years ago, and I still remember the chant and movements.
There’s a cooking show on local (Toronto) TV in which the host pronounces “Worcestershire” as “Wor-SHES-ter-shy-er.” Every time he does it, I want to scream “LEARN HOW TO PRONOUNCE IT CORRECTLY, FER CHRISSAKES!”