I guess the part that I don’t quite understand in the Mom-'n-Pop vs. Wal-Mart argument is that it’s a classic example of competitive advantage, and yet it’s somehow seen as evil, when it’s something that’s gone on for hundreds of years.
There are 2 basic strategies for a business:
[ol]
[li]Low Price. You offer the cheapest goods to your customers.[/li][li]Differentiation. You offer different goods, or different service than your competitors.[/li][/ol]
Wal-Mart is obviously taking the low-price approach, combined with (possibly monosoponistic, I’ll grant) economies of scale.
Mom-'n-Pop stores should take the differentiation route, whatever that is.
Let’s use the example of sporting goods.
If you’re a Mom-'n-Pop sporting goods store somewhere, and there’s no Wal-Mart, Target, etc… nearby, then you can make good money selling athletic shorts, jock straps, socks, baseballs, basic FMJ ammunition, etc… because you’re THE ONLY GAME IN TOWN.
However, when a Wal-Mart moves in, those things are now more common. You can buy all of the above in a Wal-Mart extremely cheaply.
So, as the Mom-'n-Pop shop, do you try and keep selling your $7 jock straps, when Wal-Mart sells them for $3? Of course not. What you do is sell things like DeMarini softball bats, and high-end hunting rifles, and specialty ammunition that Wal-Mart doesn’t sell. Since Wal-Mart doesn’t sell it, you can mark it up plenty as a result.
That’s why chains like Dick’s, Sports Authority, Academy, Bass Pro Shops and Cabela’s still are in business. You can go buy a rifle, some ammunition, and some camouflage at Wal-Mart, but you can buy better versions of the same at the above places. You can buy a one-size-fits-all cheapo $1 karate mouthpiece at Wal-Mart, or you can get a super-duper one made for kids with braces with a medical warranty at Sports Authority for $6. You can buy cheapo Pro-Staff golf balls at Wal-Mart, or you can buy Titleist Pro-V1s at Dick’s.
That’s what it’s about… that’s why there are still specialty bakers and butcher shops out there… they generally don’t make hamburger meat & everyday loaves of bread, but instead you can get New Zealand venison roasts and rosemary garlic focaccia bread.