Hi, I sell a service that lets guests to an event call a toll-free number and leave stories and well wishes for the guest of honor.
Those stories are then provided on a keepsake CD. I market the service to wedding and event planners who then make their clients aware of it.
I’m starting by marketing to bridal consultants. I have a list that enables me to call them, email them, and send them postal mail.
I’m new to selling, and am wondering what order would be most effective in marketing. If I email, I have software that tells me when they open the email (it’s not 100% accurate if people don’t download images) and what I’ve been doing is sending them an email, and then shortly after they open it I give them a call, guage their interest and then follow-up by email with some literature (4x6 flyers they can give their clients).
Is this the right strategy? If you were me would you do that in a different order?