Upon further research, “Basketball Jones”, released by Cheech & Chong in 1973, was a parody of “Love Jones”, released by The Brighter Side of Darkness in 1972, which rose to the top ten of the R&B charts that year. Prior to that, I suspect ‘jones’ and ‘jonesin’ were pretty obscure urban slang.
Huh. Interesting links. I always assumed it was a derivation of “the Joneses” - up with whom you are expected to keep. Therefore “Jones” as a noun = a craving, or something you want to possess (like the Jonses have), and “Jones” as a verb means wanting to possess something…
Ummm, but now I’ve typed the word “Jones” too many times and it looks like a non-word.