Urk, that is a rotten diagram.
Anyway. What the diagram (clearly drawn by an engineer, since it uses j instead of i) shows is the 3 dimensional representation of the the expression of
e^iz
with z varying from 0 to 4pi
The vertical plane is the complex plane, so real number are the horizontal axis, imaginary numbers on the vertical axis.
When z = 0 you can see that the value is 1, or rather (1,0) as a complex number. That is where the red line starts at the top right of the diagram. z increases in value along the line from top right to bottom left. The plane formed by the z axis and the x axis is labelled as the real plane, and both z and x are real numbers.
You can see that as z increases the value of the expression e^iz rises up off the x axis gaining a positive imaginary component at the same time that the real component falls. If you stood at the end of the z axis and looked straight along it to the complex (x,j) plane you would see the value of e^iz move in a circle of radius 1 on the complex plane. The rest of the diagram is delving deeper in to the nature of this movement.
The two gray lines intertwined with the red line are the real and imaginary values of the value of e^iz, the red line is the complex number formed from that pair. What you will notice is that these two gray lines are a sine and cosine function of z. They represent this part of the identity.
*e*^*i*z = cos(z) + *i *sin(z)
You can just about see how the red line can be projected onto either the horizontal plane, or the vertical plane that forms the imaginary axis along the z axis, would lead to the two gray lines.
What you see is that as z increases the locus is the function is a spiral that spins around the z axis once for each 2pi increase in the value of z. For a value of pi for z, the spiral has made it half way around the circle, and the value is (-1,0) or just plain -1.