This is correct - I can’t provide a cite, but I remember the story of plummeting sales due to it being just bottled tap water, then a week or so later, the bromate thing.
Bud did they ever claim it was anything else? It’s clearlly labeled as reverse osmosis filtered water with added minerals.
Orange juice and orange juice concentrate is shipped in purpose built tanker ships.
[I tell people this and they often straight out don’t believe me. But if you look [here](http://www.ship-technology.com/projects/carlos_fisher/) and here, you’ll see that I’m not fibbing]
Yeah right. :rolleyes:
See, told you. No one ever believes me. Check the cites, dude.
In the early1990’s, before the bottled water craze really took off, I shot a job for Poland Spring water.
We shot it at a resevoir in Connecticut. I remarked what a shame it was that the production didn’t travel us to the real source, the Poland Spring in Maine. Ahhh, the derisive looks I got.
The resevoir was the source for Poland Spring water sold in Connecticut. They just filter it a bit and call it their own. Incredible. I’m in the wrong business. I could start a business. Say, the ** L’eau aux Mont** water company.
Then, make a fortune running my town’s tap water through a Brita Filter bottle !!!
Cartooniverse
Dasani/Aquafina is one of the greatest marketing successes I can think of. It’s everything people don’t want in bottled water, everything they’re afraid that bottled water might be. It’s municipally treated tap water, filtered a few times by reverse osmosis, then ‘mineralized’ with the addition of CHEMICALS. The chemicals are the same, essentially, that would be found in natural mineral water, though some perhaps are in different proportions. This product is then sold at prices similar to those of locally-produced spring waters. The real marketing feat is that most vending machines and many small stores sell only Dasani/Aquafina brand filtered mineralized tap water. In this area, for example, natural spring water is plentiful. In most stores it was possible to choose from a variety of local spring waters and more expensive ones like Evian. Now many stores only sell Dasani/Aquafina.
What is so evil about filtering & treating municipal tap water and then selling it to people? Have you ever had a cup of Springfield tap water? It tastes like freaking Clorox™.
A bottle of Aquafina™ my just be Atlanta tap water with a few extra bells & whistles, but let me tell you its advantages over the water out of my tap:
[ul]
[li]It doesn’t taste like shit.[/li][li]It’s cold.[/li][li]It’s in a bottle, so I can carry it in my gym bag.[/li][/ul]
For this I’m willing to pay a buck. Who cares?
I worked for the sole corrugated supplier to the Maine bottling plant for several years, and was in there every Wednesday morning. They have different small print on the labels since a “truth in labelling” law was passed on these bottle water folks, they have to mention the source now. Poland Spring, ME draws up water and places SOME in tankers to ship to other bottling plants, (Source: Poland Spring, ME, but not BOTTLED at the source). Likewise they shipped other water INTO Poland (in tanker trucks) and bottled it under other brands (Ice Mountain, Montclair, and Deer Park). And they bottle PS water at the source, of course.
Since I left Maine I understand they are also operating another spring nearby Poland.