We have had several threads before which have debated the possible success or failure of Extended Range Electric Vehicles (EREVs), Plug-in Hybrids (PHEVs) and pure Battery Electric Vehicles (BEVs). Concerns over cost and range anxiety and utility for all comers are duly noted. Nevertheless a likely set of initial competitors realistic for middle class consumers wanting a family car that drives like a car (maybe for middle class; certainly more than the Tesla Roadster or Fisker) is emerging to hit in earnest in 2011 to 2012 and I wonder how posters believe the competition within the set will play out - assuming for the sake of discussion that gas prices are high enough to drive sales of EVs in general.
Of course there is the Volt. Currently being released in small numbers in 2010 and a 10K run in 2011, then upping production (with one presumes lowered cost) in 2012. Allegedly 40 miles on all-electric and then forever on an ICE recharging the batteries. In a meaningless bit of hype advertised as likely getting 230 mpg in a likely EPA combined cycle. Priced likely around $40K and unsure if that is before or after rebate. Yes, at that point not hitting middle class consumer until volume gets up and prices come down - unless it is a helluva rebate.
Then the Nissan Leaf. A pure BEV with a likely 100 mile range and true car performance except that it is real peppy off the line (electric motor equals torque from the get go). No cross country trips with this baby - it’s for people who have an outlet and commute within that range comfortably - and who either fly farther than that, or take a train, or have another car for the family road trip. Less to service or break down (No ICE or transmission). Probably $25 to 30K. To be released to fleet customers and maybe lease only in 2010 then 2011 for wider distribution. Designed with future public rapid charging in mind as Renault Nissan is working with Project Better Place.
Ford Focus EV is expected to come out late 2011. Also a 100 mile range pure BEV and likely priced near the Leaf.
BYD, the Chinese battery maker moving into EVs and invested in by Buffet, is moving up its US launch to 2010, but in small numbers. Perhaps more in 2011 to 2012. Like the Volt likely priced over $40K. Range expected to be 186 miles. No reputation to trade off of. Either way.
Many other Chinese auto concerns are believed to be planning on releasing soon as well, but likely for the Chinese market to start.
Toyota is going slow with plug-in. If they release their plug-in Prius it will have little all electric range to start.
Honda is finally saying they’ll play EV but don’t expect anything from them until 2015.
Tesla’s Model S, maybe priced at $50K, gives more for that extra money - seats seven (these others generally seat 5), 160 mile range standard and option to get up to 300 for extra bucks, quick - zero to sixty in under 6s. But $50K is out of this middle class family competition by any stretch of the imagination. Assuming it gets built at all.
Likewise the Smart EVcannot function as a family car so is also not included. Nor is the Aptera, as much as I like its devotion to form following function.
So we have a $40 K plus EREV Volt, a $40K maybe less BYD pure EV with 186 mile range, and two 100 mile range pure BEVs priced likely under $30K (before rebates?), all trickling into the market in 2011 and coming out in decent numbers to the US market (so they say) by 2012. Maybe some that I cannot think of.
How will they compete amongst themselves? Will the US market even be the driver by then or will the Chinese market eclipse it?