I really want to see how it is that you plan to make money, from your ‘retail’ store.
You presumably are not as large as BP, so you don’t have the volume to sell $2,000,000.00 in gift cards at a discount, as per the example you gave above.
Why would YOU sell things at a 30%-40% discount?
Is your profit margin big enough to accept that on every single item you sell?
If not, then why would you absorb the losses?
Or is there someone you can buy from who sells every single item you sell who is also a part of the network, who can so allow you the discount which you can then pass on to the customer?
If so, how can they afford to sell at a loss?
Basically, this doesn’t work out, unless your network is so large that the manufacturers of every single item you sell are in on it, and if they are making so much stuff that they can afford to make a profit from pennies per item.
Basically you are describing buying into a communist-ideal virtual intentional community at that point.
Would be interesting, but I would want access to records before I would sign up, I think, to verify that it is, in fact, legit.
I still don’t see the regular end user ‘making’ money, however. Unless you are selling to outsiders who don’t get the discount to finance yourself, you wouldn’t ever make money- it would be a circular system.
If you are, as you say, limiting yourself to doing business with others in the network, then they would be buying from you at the same discount you are buying at (that’s the point, right?) so they are basically getting the item for cost- if they weren’t, they would go to the same in-network seller you are, so they could get the same price- right?
ETA: Herbalife IS a pyramid- look it up. Amway is as well, but I don’t have personal knowledge of it. My uncle used to sell Herbalife- big big semi-scam, but not illegal, as not fraudulent. They tell you up front what is going on.