exporting computers when purchasing in US?

Why do websites in the US ask for a promise that you won’t export the computer outside the US? Better put: why does the law require them to ask this?

It’s not the hardware, but the software preinstalled. Modern browsers contain strong encryption for secure transaction. Strong crypto cannot legally be exported to some countries from the US.

Sample export notice for those wishing to use Netscape:

Source: http://wp.netscape.com/download/client_netscape6.html