Thanks, everyone. Many, many good suggestions. I used the Tesla example.
I was directed by my friend to a Fox News commentary on New York City’s recent decision to ban trans fats in City restaurants and invited to “enjoy this perspective on [New York] City’s recent ban on trans fats.”
I sent him the following as a response to the Fox News piece–
Unfortunately, I was unable to find any real “perspective” on trans fats in Mr. Milloy’s bitter and illogical tirade.
I kept waiting for him to get to the point and talk about why the ban on trans fats is a bad idea. Instead, he engages in a number of the most obvious and egregious forms of deceptive argumentation to dodge the real issue.
First, he links the Board’s decision to research done by Ascherio and Millet. According to Milloy, the decision is “directly traceable” back to them. Where is the evidence that it is directly traceable? Don’t look too hard—there is none. We’re supposed to believe there is a link based on Milloy’s assertion alone.
He then goes on to discredit Ascherio and Millet’s research—in a myriad of areas other than their research on trans fats. He never actually deals with the relevant research head on, instead he distracts the reader with other, more outlandish research to try to discredit by association (given the tactics used in the article I do not trust the information, anyway).
So, what’s the strategy here?
First, Milloy links the idea to the most potentially disreputable source he can find by simply saying that it is “directly traceable” to it and provides no evidence for that link. Actually establishing the link could be problematic because the fact of the matter is it is more likely that the Board based its decision on information from sources like the New England Journal of Medicine , et al.
This is sort of like hating Volkswagens because they have their origin in the Third Reich. And that link really is directly traceable. (Have I invoked Godwin’s law? I don’t think so—this is an illustrative point).
Introducing facts and being intellectually honest, though, just makes argumentation more difficult; besides, Mr. Milloy knows his target audience, and he knows that his readers will eat this up like a trans fat laden stack of Oreos, no questions asked.
Second, Milloy decides that maybe Ascherio and Millet’s research about trans fats is a bit too good, so instead of attacking it head on he talks about their other research.
This is kind of like criticizing Tesla ’s discoveries that led to AC power by attacking his more outlandish theories of teleportation and time travel. This may work when you are impeaching the credibility of a witness at trial, but it doesn’t work in the realm of science.
Ascherio and Millet’s research on trans fats is out there—their hypotheses, methodologies and conclusions are public. Why not confront the research head on and criticize it on its merits?
Because it’s easier to attack weaker arguments, and Milloy can get away with doing so even when those arguments are wholly irrelevant to the topic at hand because, again, his readers will swallow it whole like a fried snickers bar greased with partially hydrogenated oil.
I don’t necessarily agree with what NY City has done—but we don’t get anywhere by being lazy like Mr. Milloy.
So, thanks for all of the suggestions.
The trans fat issue is interesting, but not something I have any expertise with–but as a law student I try my best to spot spurious arguments.