Sorry; it just came to me, and I felt it would be amusing.
Ah, uh, yes. I get it, I guess.
(Note to others: the link is harmless, it’s just a Google search.)
One should, perhaps, be wary of the things one finds amusing after midnight.
Well, the first thing I would do is buy ANY other brand! Grado, AKG, Sennhieser, higher end Sonys, Etymotics, don’t fall for the hype!