…and they don’t even seem to realise it yet.
In April, Ebay Stores were taken out of the general site search. (Up until that time, I was making 1-3 sales on average a day. After that, the number plummeted to more like 8 a month.) The items were still there, but with stores out of the general search, you had to know to click the checkbox for ‘Store Inventory’ on the left side of the screen. I imagine most people never noticed that little box, and many may have missed out on buying things they wanted, because they couldn’t find them.
On July 19th, Bill Cobb announced (to sellers, not to buyers) that in order to ‘Reset the Balance of the Marketplace’, Ebay will be raising the fees AND final value fee on Store items, with the intent of pushing people back to the auction format (which many had abandoned previously as too expensive). Further, they have stated they will ‘advantage all other products’ over store products, IOW, store items will be as good as invisible. Millions of items, and buyers can’t find them. You may want IT, but chances are, even if IT is there, you won’t find IT. Go, Ebay.
Now store owners are paying for…what? The chance to have their items listed invisibly? Store owners are closing their stores in droves. Big, big droves. Many of them also use the auction format, but they are not using it either, in protest, if they haven’t simply opened their own websites elsewhere, or gone to another auction site.
To mollify folks after the initial burst of outrage, Bill and Meg held a ‘Town Hall Meeting’. I didn’t attend. People who did said they were laughing and jolly up on the stage, but avoided answering any difficult questions, like how a 250% increase in fees (which some sellers report after running the numbers themselves) is really only 6%, and what about China? In other words, it was a total PR spin show, but only served to make sellers angrier.
Some store owners have listed ‘Fee Hike’ auctions in protest, or to alert their buyers that they are closing shop soon. These auctions, despite offering legitimate items for sale, are being pulled as fast as Ebay can find them, even if the words ‘fee hike’ are buried in the item description. This auction has not been pulled. I suspect Ebay knows it’s screwed either way: if they pull it early, Beavis will just go public that much sooner; if they don’t, he’ll go public later.
Meanwhile, sellers in China can list in stores and at auction for free. China is the biggest source of counterfeit clothing, purses and software on Ebay, yet Ebay does not remove these auctions (even if reported) because “they’re just a venue.”.
And oh yeah: they’re still trying to sell American sellers on opening stores. But they’re not telling them about the fee hike coming up in less than 2 weeks, nor that the items in stores will be effectively invisible.
I’d love to know who’s making some of these decisions at Ebay. And I’d like to know what they’re being paid to make them.
Ebay stock was down yesterday to a low of $23.66 ($23.63 today as I write this).
I wish there was another site with even half the traffic, because I’d go there in a heartbeat.
I forgot: this is the Pit. Here’s my ObSwearword: Fuck.