In the paper this morning, someone sent in a question to the business Q&A asking what steps one needs to take to start a small business.
The columninst gave the usual advice as far as accounting, taxes, lisences, etc…go. But then she stated:
“Next, you will have to file a fictitious name statement to let people know you are doing business under another name. Usually, you must advertise your fictitious business name in a legal or daily newspaper in your community for three weeks.”
What is meant by the term “fictitious” here?
I mean, if they are just referring to your business name, why designate it as fictitious (twice)? If I decide to start Divemaster, Inc. I would consider that my actual business name, not a fictitious business name. The same would go for Not-Divemaster, Inc.
The other question may be more suited for Great Debates, but here goes: Why does the the government feel it is necessary to dictate your advertising strategy? If I don’t want to spend the $$ on a 3-week ad, I shouldn’t be forced too, right?