If “special” = “losers”, then, yes, I agree with you. Most of the criticism being levelled at the Kerry campaign right now is that there was no message, and no effort to make a message, leaving undecided and moderate voters unenthused or confused as to what Kerry actually wanted to accomplish.
You may disdain talking points and ‘party line’, but in the modern media, it is the most effective way of communicating one’s position to the voters. And if voters don’t know what your positions are, they’re far less likely to vote for you.
For all the talk about how ‘no one could do worse than Bush’, enough people didn’t trust Kerry to do better- 58% of Americans trusted Bush to handle terrorism, while only 40% trusted Kerry. 49% of Americans trusted Bush to handle the economy- but only 45% trusted Kerry to handle the economy.
If Kerry had actually effectively communicated his ideas and message, those numbers would have been better and Kerry might well have won. And to effectively communicate his ideas and message, he needed to have talking points, and get fellow Democrats to stick to those points and the party line.
Who voted in no greater percentage in 2004 than they did in 2000, and did not go to Kerry by much larger numbers than they did to Gore in 2000.
There were plenty of moderates and fence-sitters who had many reasons to dislike Bush… but who disliked the nastiness, hysteria, and condescension of the anti-Bush crowd more. There were votes there to be had, and they were lost. Don’t believe me? Take a look at the Senate and House Republican numbers from 1994 to 2000, during the rise of right-wing hate radio. Did Republicans make substantial gains, or continual losses?
As will the Democratic Party, if they decide that the answer to this election is to insist that fraud won it for Bush, and that moving away from the center is the best way to gain votes.