In the real world of politics all national polls are meaningless noise, or worse, like newspaper headlines of “cures” when the actual articles talk about small advances in a study of rats.
Silver’s advance was in reducing the noise by producing a poll of polls, finding a mean that canceled some of the inherent biases of individual pollsters. The number still meant nothing but it led those interested in the process to look behind the numbers for how polls are conducted and what errors must be overcome to reduce the inadequacies of polling.
One critical point usually gets overlooked. The national data is so worthless that it is given out free. Underlying those gross numbers are the pay-for info. The campaigns pay to find out how middle-age non-college Hispanics with median salaries from $40,000-60,000 respond to the large number of questions surrounding the presidential approval throwaway. That info tells them what areas are worth spending money on, what commercials should run and what they should say, what candidates for the party should officially back, and the other insider stuff that is an open secret that doesn’t make the press releases.
Silver had the misfortune of ripping open the process in the last days of the era of telephone polling, a known whose biases could be mathematically corrected with some precision. The internet destroyed telephone sampling as it was understood. No really good online survey techniques have yet been developed. (Gallup’s 4/27 poll has Biden at 37/59 while Rasmussen has him at 51/49.) The polarization of the public gave them stock answers to political subjects, knowing the answer to the first question predicted answers all the way down. Close elections rely almost entirely on turnout, which cannot be predicted. I don’t know what Silver will do in the future, but polling itself is broken. So is reading comprehension among the public, apparently. He might just go all out on sports, where opinions don’t count and everybody shows up to the games.