My beverage sales guy showed up with a bottle, er, box of this in hand today as a sample. It’s stupid, it looks like it’s hard to drink out of, heavy and expensive…I bought some, we’ll find out soon if it’ll sell.
FTR, it’s a half liter (a little over a pint, the same size as a regular bottle of water) and it’ll sell for $1.49. It’s just regular city water. As far as I can tell the only ‘advantage’ is that they ship the boxes flat around the country and then fill them rather then shipping the water all over the place. But you’ll get the same thing any time you buy water that isn’t bottled nationally. They also mention how super recyclable it is, but I bet a lot of it’ll wind up in the garbage since I don’t know about you, but I didn’t know tetra containers could go into a recycling bin. But I did know that you can recycle plastic water bottles.
Oh, funny thing, when the guy handed me the sample after talking about for a few seconds and made a sound like it was full of beads. I looked at him and said ‘is this a joke?’. I thought it was one of those “just add water” type gags. Turns out he left it in his car overnight and it was half frozen and slushy.
So, yeah, boxed water.
It’s like the lined ones for shelf stable foods. I assume it’s a tetra box. That’s what it felt like. But it didn’t have a foil type lining. The box he handed me was punctured (his fault) and I could see a plastic lining (and the water hadn’t spilled out).
The website has this to say, I’m not quite sure what it means.
“Our boxes are recyclable. The Carton Council is continuously adding new carton recycling facilities throughout the US. Please visit their site to learn more.”
I totally get this for shipping purposes, but I seriously doubt that it would fit in the cupholder of my vehicle. Travelling is one of the few times that I actually buy bottled water.
Ok so we have bottled water (both plastic and glass), boxed water, bagged water, and canned water, jugs of water, filtered water systems like Brita and Pur, water straight from a tap… is there anything else we could distribute water in/through? How about long straws like those jumbo pixie sticks? Maybe water gel-caps?