I work for a publishing company, and we have a book out on the last decade of SEC mens basketball. Traces their rise into the best conference today, yadda yadda yadda. The coaches love it, the athletic departments love it, the fans love it.
The SEC tournament is taking place in New Orleans this year, so we’re looking to do a book-signing down there. 30,000 SEC fans in one location equals primo opportunity. And our author is gonna be there already, so no travel fees.
We’ve called a good dozen bookstores and NONE of them want to host a book-signing. What does it entail? Put up flyers in your store for a week prior – SEC fans walking by will see it. We have other marketing connections to promote the signing as well. The day of, put up a table in your bookstore for the author to sit at. Buy X cases of books from us. After the signing, YOU CAN RETURN WHAT DIDN’T SELL.
Yes, that’s right – if the store purchases 100 books from us and the signing only sells 50, they can return the other 50 and we’ll credit their account. At the discounts we use for bookstores, they stand to make $10 a book, so with 50 books sold that’s $500 in FREE MONEY, and who knows what other stuff the tourists will buy when they’re in the store. And all they have to do is have an employee there to ring up the sales.
Unbelievable. We’d sell them ourselves in a hotel lobby, but you need a New Orleans license. It’s pretty much free money … I can’t see why so many people are refusing this. Gah.