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Expansion
Woolworth’s expansion led to specialty store acquisitions. In 1963, Woolworth purchased the Kinney Shoe Corporation and operated it as a subsidiary. That led to specialty shoe store expansion, including Stylco in 1967, Susie Casuals in 1968, and Foot Locker in 1974.
Woolworth also diversified its portfolio of specialty stores in the 1980s, including Afterthoughts, Northern Reflections, and Champs Sports. By 1989, the company was pursuing an aggressive strategy of multiple specialty store formats targeted at enclosed shopping malls. The idea was that if a particular retail concept failed at a given mall, the company quickly could replace it with a different one. The company’s purported goal was to operate 10 various specialty stores in each major American shopping mall, but this never came to pass as Woolworth never was able to develop that number of successful specialty retail formats. This activity, however, did lead to the development of the successful Foot Locker and Northern Reflections apparel shops, as well as Best Of Times, a timepiece retailer.
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You were dead-on.
For the record, the current incarnations of WalMart, Target, and Costco offer me an embarrassingly huge amount of product choice, at crazy cheap prices. I think they’re too cheap, and we could have quite the debate on consumerism, buying a bunch of crap that will end up in a landfill, selling our soul to China, etc. But they’ve accomplished an amazing feat of making all sorts of stuff available, dirt cheap, in a single centralized location. Having said that – those incarnations will not be the last word in retail, just as Woolworth’s was not.