I’m fine with it. In fact, part of me is kind of happy to see them doing something like this - if a large publication like the NYTimes can get people used to paying for high-quality content, then maybe some of the smaller places can start charging something as well. With all the free, low-quality news out there, I’ve been a bit worried that real journalism was dying. Good writers and journalists deserve to make some money IMO.
I’ll probably subscribe at the $35/quarter level, as I read the Times on my iPhone, iPad, and computer. Given that my local small-town “newspaper”, which is barely more than a gossip rag, wants $48/quarter for only print access, the Times is a bargain.