As was stated in a previous post FUBU means For Us By Us, and, as I’ve heard from the originators of the company on so many talk shows, it means the COMPANY, not the clothes. They are taking pride in the fact that the company was financed by, started up by, and is run by African-Americans.
I ,personally, would not wear a shirt with FUBU emblazed on the front. Nor would I wear one with Adidas, Nike, Tommy Hilfiger, etc… If somebody else wants to wear one, more power to him. I think he’s a little silly, but that’s just me.
Now shirts with MLB logos are another matter entirely.