It’s a tribute to the 1971 film “Willy Wonka & The Chocolate Factory.”
The album is being released on chocolate-colored vinyl, 5 of which contain Golden Tickets, granting the winners free Primus tickets for life.
…with no guarantee that something horrible won’t happen to you at a Primus concert? 
Besides having to listen to Primus?
I kid, I kid. I like Primus, and started this thread. But they are not for everybody.