I’m not sure if the term applies to only one type of auction. But the type I’m thinking of has an unlimited number of tickets all sold at the same price, which can be placed (in any number) in the pool towards any particular prize. But the prizes themselves have varying values, in some cases explicitly so. (In some cases the prize is itself $X cash, but even where it’s not, there is frequently an option for an $X cash value alternative. And in some cases the differing values are pretty obvious.) So there’s an interplay of prize value and likelihood of winning, the former of which would undoubtedly influence the latter to some unknown extent.
To give a very simple example. Suppose there were 1,000 tickets sold at $10 each. There are exactly 2 prizes, one of which is $2,000 in cash and the other $4,000 in cash. You have one ticket. Now the first thought is that for the same $10 you can get a chance to win $4K, so why put in for a chance to win $2K when you can get a chance to win $4K for the same price?
But suppose every single other person in that auction made that exact calculation? In that case, you would be guaranteed $2K if you put in for the $2K pot (since you would be the only ticket in that pot) while your chances would be 1/1,000 if you put in for the $4K pot. So perhaps you should go for the $2K prize.
OTOH, some unknown number of other people are undoubtedly making that exact same calculation, and will put in for the $2K prize for that exact reason. If 50% of the participants made that calculation, then you’re back to the same odds of winning in either pool, so you may as well go for the higher prize. And even if less than 50% make that calculation, you would get the same expected value from either pot if 1/3 of the players put in for the lower value. But it might be that very few people think that way.
So you’re essentially making an assessment on how many people will make one calculation versus the other (as are some of the other participants, themselves).
Of course, it’s more complicated than that, because some participants don’t think of these things rationally, and in addition the cash value of the various prizes is not always so explicit and known. (In addition there’s the fact that the utility of money is not the same at various values, and this itself varies by person.) But the basic dynamic is there.
So the question is basically: is there an optimum strategy in this type of situation, and/or some rules of thumb that govern this interplay of factors?
[Not sure if this belongs in GQ or IMHO - I’m wondering if there are studies of this, as well as asking for thoughts.]