1970: April 17 – University of Oklahoma retires its “Little Red” mascot that had been a traditional part of the school’s athletics since the 1940s. […]
1971:  Marquette University (WI) abandons its “Willie Wampum” mascot. Prior to the 1994 season the university would also change its “Indian” related “Warriors” nickname to “Golden Eagles.”
1972: A petition by American Indian students at Stanford University results in that school dropping its “Indian” sports team nickname and logos.
Dickinson State (N.D.) changes from the “Savages” to the “Blue Hawks.” […]
1979: Syracuse University, Syracuse, New York, did away with its “Saltine Warrior” mascot.
St. Bonaventure, St. Bonaventure, New York, retired its “Brown Indians” and “Brown Squaws” sports team mascots.
1980: Southern Oregon University ends a tradition begun in 1950 when its “Red Raiders” sports teams cease using several depictions of Indian chiefs as mascots and symbolic logos for sporting events. […]
1992:   The Portland Oregonian announces it will no longer use the “R-word” [“Redskins”, in case you were wondering] and several other American Indian related terms in print. Radio stations WASH and WTOP in Washington, D.C. also adopt similar policies.
Simpson College, a school affiliated with the United Methodist Church, drops its “Redmen” and “Lady Reds” nickname in favor of “Storm.” The following year the college adopts “Thundercat” as its mascot.
Despite a lawsuit and more than 2,000 signatures signed in protest, Naperville Central High School (IL) switches its nickname from the “R-word” to the “Redhawks.”
Grand Forks Central High School (ND) changes its sports teams’ nickname from the “R-word” to “Knights.” […]
1994: […] Prior to the 1994-95 season Marquette University retired its “Warriors” nickname in favor of “Golden Eagles.”
**1995: ** St. John’s, the largest Catholic university in America, drops its “Redmen” nickname in favor of “Redstorm.” […]
1997: […] The Board of Education for the Los Angeles, California consolidated school district moves to eliminate “Indian” related mascots from four schools in its jurisdiction.
1998: […] A federal judge upholds the Los Angeles consolidated school board’s 1997 decision to eliminate several “Indian” related mascots and nicknames from its district.
Southern Nazarene University, a small Christian school in Bethany, Oklahoma, retires its “R-word” nickname in favor of “Crimson Storm.” […]
Following a complaint made by the program manager for American Indian Education, 10 public schools in Dallas, Texas, make plans to retire their respective “Indian” mascots by the end of the 1998-99 school year.
Oklahoma City University, a college affiliated with the United Methodist Church, decides to replace its “Chiefs” nickname dating back to 1944.
Morningside College of Sioux City, Iowa, changes its nickname from the “Maroon Chiefs” to the Mustangs.
1999: The Great Lakes Inter-Tribal Council, a consortium of twelve federally recognized Indian tribes, issues a resolution calling for the end of “the use of depictions of and cultural references to American Indians as mascots, logos, and team nicknames in Wisconsin public schools.” […]
A panel in Utah decides that the “R-word” is derogatory term and forbids its use on motor vehicle license plates.
Citing educational concerns about misinterpretations of the crayon color’s name, Crayola announces plans to change “Indian red” to something less ambiguous.
A landmark victory concludes a legal battle begun in 1992 as a three-judge panel of the U.S. Patent and Trademark Office rules that the “R-word” is a term disparaging to Native Americans and tends to bring them “into contempt or disrepute.” The decision has the potential to strip the Washington NFL team of trademark protections. […]
Ten schools in the Dallas, Texas, area follow through on a 1997 decision to change their “Indian” sports team tokens. […]
2000: Hiawatha, Kansas, retires the “R-word” nickname from all schools in its district.
The Canajoharie school district in New York state retires use of “R-word” nickname. […]
2001: Saranac Lake, New York, retires the “R-word” nickname from all schools in its district.
Finally taking action on an appeal that was filed five years earlier, the New York State Education Department calls for the retirement of institutionalized “Indian” sports team nicknames, mascots, and logos from its public schools. […]
In an action that removes all doubt about the seriousness of concerns surrounding the use of “Indian” sports team tokens, The United States Commission on Civil Rights issues a position statement calling for educational institutions to avoid use of such ethnic nicknames and mascots.
2002: […] 34 presidents of the Minnesota State Colleges and Universities Board unanimously adopted a resolution against discriminatory logos, names, mascots and nicknames. […]
New Hampshire State Board of Education unanimously approved a resolution calling for local school districts to stop using American Indian sports mascots. […]
2003: Joining the ranks of other newspapers that have also adopted similar guidelines the Nebraska Journal Star newspaper amends its style and, along with other related changes, will no long print the “R-word” racial slur. […]
The Michigan State Board of Education passes a resolution that “supports and strongly recommends the elimination of American Indian mascots, nicknames, logos, fight songs, insignias, antics, and team descriptors by all Michigan schools.” […]
2007:  Indiana University of Pennsylvania changed its nickname from the Indians to the Crimson Hawks. […]
2013: In December the Houston Independent School District approved a policy change to ban the use of offensive or culturally insensitive mascots. The ban affects four schools within the district.
**2014: ** In January the U.S. Patent and Trademark office denied a company’s request to sell pork rinds with the name “Redskins” under trademark laws becuase the term is ”a derogatory slang word.” […]
In early May both houses of the New York State legislature pass a resolution calling upon professional sports leagues to stop using racial slurs, specifically citing the Washington NFL team’s R-word mascot as a dictionary-defined epithet. […]
June 18 – the U.S. Patent and Trademark Office cancels the trademark for the Washington NFL team. […]
July 8, 2015:  A federal judge rules for the cancellation of the trademark of the Washington R*dskins football team name.
Oct. 11, 2015:  Gov. Brown of California signs the California Racial Mascots Act, a law that eliminates the dictionary-defined R-word slur as a mascot from all of the state’s public schools.