I have every fucking idea in the whole world who this is marketed at. And Ubran Outfitters does, too. In fact, Urban Outfitters has likely spend hundreds of thousands of dollars figuring out exactly who their target audience is, too. The stuff that happens in this world isn’t some strange series of accidents.
How do I know what these upper-middle class, semi-urban 20-24 year old mostly females do? Because I fall so neatly into their target audience that it is eerie. Their models look me. Their clothes look like the same stuff I buy from the thrift stores. My friends are over-the-top excited that they are building an UO in our town.
And how do I know about the ghetto? Because I grew up in the ghetto. And I’m experience a little difficulty with this whole sudden change of class thing. It’s funny how people look at you, see that you are white, and assume you want to join in making fun of poor people, too.
And yes, it pisses me off to see the friends I have now make fun of the people I grew up with. Because they don’t have the slightest clue what they are talking about. And they don’t realize that they are making fun of me to my face. And it’s all just a paper thin cover for the fact that they think poor people, and poor black people in particular, are objects of amusment like monkeys in a zoo.
And sometimes, it fucking hurts, too.
You know, I came in to this discussion ready to not be offended. My friends and I still joke about how “ghetto” we are and don’t take things all that seriously at all. And frankly if it was a bunch of wanna-be gansta thirteen year olds I wouldn’t be quite so upset. Maybe this just hits a bit close to home.
What got me most was how ugly the boardgame is. The images remind me of cartoons that I’ve seen on hate web sites.