[QUOTE=buttonjockey308]
I don’t like the fact that with cards like Amazon.com, part of your gift is eaten up in shipping. If I’d give a gift card to anyone, I’d do it at a local store that they expressed interest in (i.e. Williams-Sonoma for the cooks etc.).
Generally speaking though, I think gift cards and cash are fine for people you think a little of. If you think a lot of someone, in fact, if you love someone, you should take the time to get an actual gift that THEY would like, so they don’t have to spend THEIR money and THEIR time to spend the gift YOU gave them.
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Amazon does have a free shipping option if you buy over $25 worth of stuff from them directly. Plus, I figure if I’m going to order something online anyway, I would have paid for shipping then too.
I agree with Bricker’s example - I knit, I’m an avid and prolific home cook, I homebrew, etc., but I’d probably pass out cold if anyone managed to get me something for those crafts that I’d use without my having to give very specific instructions before purchase. I’m not a beginner in my preferred interests and often have to go to more or less obscure websites to find what I’m looking for. I also enjoy the thought of a big shopping spree with money that isn’t “mine.”
Plus there are always counterexamples for every “never/always” gift advice from these columnists. A common piece of advice is to never buy a woman (especially your wife/girlfriend/fiancee) a gift that has a power cord on it. My favorite Christmas present from my husband last year was the KitchenAid stand mixer. He also buys me computer-related gear for Valentine’s Day/my birthday, over the strenuous and persistent objections of some of his coworkers. (I’d really like to slap a couple of them for giving him so much hassle - way to project your own issues onto our relationship, thanks.)
I guess the point here is knowing your gift “audience” and which are the type who’d love a well-chosen gift, or a well-chosen gift card.